Large-Scale Stunts, Playification, and Designing Intelligence
In the first segment, Kate and Cramer’s director of strategic planning, Joe Lovett, get together to talk trends. Through our collaboration with Event Marketer magazine, we have identified three big trends that experiential marketers need to be on top of: Large-Scale Event Stunts, Playification, and Podcast Engagement.
Next up, Brent returns for an insightful conversation with Joe Toscano, author of the forthcoming book, Designing Intelligence, and former Experience Designer at R/GA and Google. Joe and Brent dig into the world of “intelligence” – artificial intelligence and machine learning. They move past the hype and hysteria to dig into the applications and considerations for today’s event marketers.
If you have feedback on our podcast, ideas for future episodes, or want to keep the conversation going, we love to hear from our listeners.
From the studios of Cramer, across everyone at our agency, thank you for joining us.
We’re already working on Episode 7.
More to Peruse
Events are leading a new aesthetic movement toward expressive, humanist design.
New opportunities and challenges emerge around capturing and using data from brand experiences.
Combatting the all-male, all-pale, same stale panels that perpetuate throughout the events industry.
In this week-long series, I join the #1 ranked marketing technology podcast, as we dive into five different hot topics.
Amplified by the latest trends impacting our industry, here’s my take on the emerging experiential technologies that are driving our work today and into the near future.