This year, it’s not Super Sunday for brands unless the fans participate
Super Bowl 50 campaigns aren’t just relying on TV ads; they’re pushing viewers to digital and social channels to interact with the brands themselves.
The following are select quotes pulled from the original piece.
In this in-depth piece, PR Week speaks with Jeff Charney, CMO of Progressive, Sue Mallino, CCO at SunTrust, Jake Kirsch, VP at Shock Top, Andrew Graff, CEO of Allen and Gerritsen, Rich Latek, director of marketing for GMC, and our very own Brent Turner.
Here are some of my key quotes:
by PR Week
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