The Power of Real-Time Marketing
Live video streaming gives consumers a window into brand attributes
The following are select quotes pulled from the original piece.
In this cover story for the April 2018 edition of ANA’s magazine, we connected with author Sharon Goldman and dove into the trends and successes that brands are having with live social video.
Here are some of my key quotes in this piece:
Behind the Trends
Ways Brands Can Take Advantage of Live Video Streaming
In the piece, the author asks: Has the streaming trend already peaked, with overloaded consumers ready to move on, or will it continue to soar in popularity and offer marketers the opportunity to develop additional revenue streams?
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Amplified by the latest trends impacting our industry, here’s my take on the emerging experiential technologies that are driving our work today and into the near future.