Salesforce.com: Building a Booming Market That Oracle Long Ignored
The following are select quotes pulled from the original piece.
So now the giant Oracle faces a slog. “Oracle is solid, massive, secure. But with their sheer size comes a perception problem,” says branding strategist Brent Turner, digital director of the Boathouse Group, a branding and advertising firm. “Oracle is seen as for the Fortune 500. Salesforce is for the mom-and-pop shops.”
It’s far from clear that Oracle’s on-demand CRM push will hurt Salesforce.com much, if at all. Price isn’t the only arena in which Salesforce.com has distinguished itself. The company’s support of e-commerce is widely considered superior to Oracle’s, and Salesforce.com has that all-important reputation for adaptability. “The perception is that Salesforce is still small enough, they’ll create a solution tailored to each client’s needs,” says Turner. “We’re in a time of hypertargeted marketing, and everybody wants something personalized to them. No one expects that kind of attention from Oracle.” Even if it is the giant.
by CBS News
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