Long-Form Video Content + Branded Films
Unpacking the trends and how to get more mileage out of long-form video content
The following are select quotes pulled from the original piece.
In her example filled piece, NewsCred’s Dawn Papandrea digs into the strategies and examples behind the rising trend of long-form video and branded films.
To produce her story, Dawn asked me: Why the trend, and will consumers go for it?
Further down in the piece, Dawn and I explore how brands can get more mileage out of long-form video content.
For a deeper look into the topic, including a roundup of bold branded films, dig into the original piece on NewsCred’s site.
More to Peruse
Events are leading a new aesthetic movement toward expressive, humanist design.
New opportunities and challenges emerge around capturing and using data from brand experiences.
Combatting the all-male, all-pale, same stale panels that perpetuate throughout the events industry.
In this week-long series, I join the #1 ranked marketing technology podcast, as we dive into five different hot topics.
Amplified by the latest trends impacting our industry, here’s my take on the emerging experiential technologies that are driving our work today and into the near future.