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4 Types of Augmented Reality for Events

Find out about different options to incorporate this developing technology into trade shows, conferences, festivals, and other events.


The following are select quotes pulled from the original piece.

Augmented reality offers a variety of opportunities for brands and planners at events, from entertainment and customer engagement to education about a company and its products and services.

In a recent interview, Mitra Sorrells of Biz Bash and I explored the different types of augmented reality applications available to consumers and corporations alike when it comes to event marketing.

Learn the differences between, and the use cases of device-based AR, mirror AR, transparent AR, and wearable AR.

by BizBash

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Brent Turner

Brent is the head of strategy for Opus, the event and experiential marketing industry's fastest-growing global agency.

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